MassageLuXe has opened its newest franchise in Wake Forest's revitalized 535 Warehouse, offering luxury wellness services at accessible membership pricing. With treatments ranging from Swedish massages to facials, the spa combines high-end ambiance with convenience. The Ratliffs, local residents and first-time business owners, chose Wake Forest for its vibrant growth and strong community support.
Pickles and Play, a premier pickleball and social recreation brand founded in Wake Forest, is expanding its presence across North Carolina. With new locations, partnerships like EPIC Physical Therapy, and a vision of accessible, community-centered recreation, the brand aims to make pickleball a vibrant, inclusive part of the Triangle area.
Downtown Wake Forest will host the 4th annual Wake Forest Cares Holiday Kickoff on Saturday, November 16, offering community performances, food trucks, winter games, and the Carolina Hurricanes' Storm Tour. As the official start of the Wake Forest Cares Holiday Donation Drive, this festive event encourages residents to give back through local initiatives aimed at supporting those in need within the Wake Forest community.
St. John Properties, a national real estate developer, will begin construction in November on Wake Forest Exchange, a new development on Star Road aimed at attracting R&D firms, retailers, and office tenants. With support from local leaders and partnerships with Wake Forest officials, the first phase of this Class A commercial space is set to include 60,240 square feet of flex R&D and 10,960 square feet of retail space, with completion targeted for late 2025.
